Ad campaigns measured in calls and enquiries
We plan, launch, and manage Google Ads and Meta (Facebook and Instagram) campaigns built around one goal: putting your business in front of nearby people who are ready to buy — and tracking every lead so spend maps to results.
Book a 15-Minute CallSound familiar?
These are the issues we most often fix for local businesses.
Ad spend going out with no clear picture of what it brings back
Campaigns targeting the whole country instead of the towns you actually serve
Clicks that never turn into calls because the landing page doesn't convert
No conversion tracking, so you're optimizing on guesswork
What's Included
Strategy first: who you serve, where they are, and what offer actually converts
Campaign planning aligned to your service area and budget
Google Search campaigns for people actively searching for what you offer
Performance Max campaigns to extend reach across Google's network
Local Services Ads where your business and category are eligible
Meta (Facebook & Instagram) lead and message campaigns
Click-to-WhatsApp ads for instant, conversation-based leads
Conversion tracking via GA4 and the Meta Pixel / Conversions API
Monthly reporting in plain English — no jargon, no vanity metrics
How it works
A clear, sequential process from first call to launch.
Strategy call
We clarify who you serve, where they are, and which offer is worth promoting first.
Account & tracking setup
GA4, the Meta Pixel, and Conversions API are wired up before a single dollar is spent.
Campaign build & launch
Search, Performance Max, Local Services Ads, and Meta campaigns go live, targeted to your area.
Monitor, test, and report
We watch performance weekly, test what needs improving, and report results every month.
What you walk away with
Google Search & Local campaigns targeting your service areas
Meta (Facebook & Instagram) campaigns for awareness and lead generation
Conversion tracking for calls, forms, and bookings — tied back to spend
Keyword, audience, and location targeting built around your service area
Landing pages aligned to each campaign so clicks convert
Monthly reporting in plain English: leads, cost per lead, and next steps
How pricing works
A flat monthly management fee covers strategy, setup, testing, and optimization.
Ad spend is paid directly by you to Google and Meta on your own billing account — we never handle or mark it up.
We don't promise specific results. We commit to a clear strategy, a consistent testing cadence, and transparent reporting every month.
Frequently Asked Questions
How much should I budget for ads?
It depends on your market and the value of a customer, but most local campaigns start with a modest test budget so we can prove the cost per lead before scaling. Management is separate from ad spend, and we're transparent about both.
Google Ads or Meta — which is right for me?
Google captures people already searching for what you offer, which usually makes it the priority for service businesses. Meta is strong for building awareness and retargeting in your area. Many local businesses run both, and we'll recommend the mix that fits your goals and budget.
How do you prove the ads are working?
We set up conversion tracking before any spend goes live, so every call and form submission is attributed to a campaign. Reporting focuses on leads and cost per lead — not impressions or clicks that don't pay the bills.
Is there a long-term contract?
No. We work on a month-to-month basis. Campaigns take time to optimize, so we recommend giving it a few months to gather data — but you're never locked in.
Do you guarantee results?
No ethical agency can guarantee clicks or leads at a fixed cost, and we won't pretend otherwise. What we do guarantee is a documented strategy, real conversion tracking, and reporting you can trust — reviewed and adjusted every month.
Who pays for the ad spend?
You do, directly to Google and Meta through your own billing account. We never handle or mark up your ad spend — our fee covers strategy, setup, and ongoing management only.
More local growth services
Where we work
Let's talk about google & meta ads
Book a 15-minute call. No pitch — just an honest look at what would move the needle for your business.
Book a 15-Minute CallOr email us at hello@abysstech.io