Small business websites built to convert
We design and build fast, mobile-first websites for local businesses on Next.js and Vercel — engineered to load instantly, rank well, and guide visitors toward a call, a form, or a booking. You own the code when we're done.
Book a 15-Minute CallSound familiar?
These are the issues we most often fix for local businesses.
A slow, dated site that loads poorly on phones — where most local searches happen
No clear next step, so visitors read and leave without contacting you
Content that doesn't mention the towns and services you actually want to rank for
A DIY builder that's hard to update and impossible to make fast
What's Included
Custom design on Next.js, hosted on Vercel — fast, secure, and mobile-first
A full-story homepage: who you are, what you do, proof it works, and how to get started
Built-in local SEO: schema markup, service pages, location pages, and Search Console setup
Lead capture wired in from day one: contact forms, click-to-call, and a WhatsApp button
Booking integration where it fits your business
Optional AI chat assistant to answer visitor questions and capture leads around the clock
Analytics and conversion tracking so you can see what's actually working
A private GitHub repository, transferred to you — you own the code, not us
How it works
A clear, sequential process from first call to launch.
Discovery & content gathering
We map out your pages, gather your content and photos, and agree on the sitemap and goals.
Design & structure
Wireframes and design tuned to tell your full story and guide visitors toward one clear next step.
Build on Next.js & connect tracking
We build the site, wire up analytics and conversion tracking, and tune for real-world speed.
Launch, transfer, and train
We launch on Vercel, transfer the private GitHub repo into your name, and walk your team through updates.
What you walk away with
A custom, mobile-first design built on Next.js and hosted on Vercel
Core Web Vitals tuned for speed — fast loads on real phones, not just lab scores
Clear calls to action and enquiry forms wired to your inbox
On-page SEO: titles, descriptions, headings, schema, and location-aware copy
Service and location pages structured to rank for the searches that matter
Analytics and conversion tracking so you can see what's actually working
Why not a template site?
| Feature | Template / DIY builder | Custom Next.js site |
|---|---|---|
| Speed | Slowed by plugins and bloated page-builder themes | Tuned for real-world Core Web Vitals, not just lab scores |
| SEO control | Limited by whatever the builder's templates allow | Full control over schema, structure, and location-aware content |
| Ownership | Locked into a platform subscription you never fully own | You own the code — a private GitHub repo, transferred to your name |
| Conversion tracking | Basic or bolted-on analytics, if any | Analytics and conversion tracking wired in from the start |
How pricing works
A fixed project fee, scoped up front based on page count and complexity — no surprise invoices.
You own the code: a private GitHub repository is transferred to you at launch, with no platform lock-in.
Ongoing updates are available fixed-scope or month-to-month — never a forced retainer.
Frequently Asked Questions
How long does a new website take?
Most local business sites launch in 3–5 weeks depending on page count and how ready your content and photos are. We scope it up front so you know the timeline and the deliverables before we start.
Why build on Next.js and Vercel instead of a page builder?
Next.js and Vercel give you genuinely fast loads, clean SEO, and a site that stays fast as it grows — without the plugin bloat and slow templates common on drag-and-drop builders. Speed and structure directly affect both rankings and conversions.
Will I be able to update it myself?
Yes. We set up straightforward content editing for the areas you'll change often and document the rest. For larger changes, we're available on a fixed-scope or as-needed basis — no forced retainer.
Do you handle copywriting and images?
We structure every page for conversions and can write or refine the copy with you. For photography we'll use your existing assets or guide you on what to capture — we don't use generic stock that makes local businesses look interchangeable.
What happens if I want to switch developers later?
Because you own the code in your own private GitHub repository, you're never locked in to us. Any developer familiar with Next.js can pick up where we left off.
Do you offer an AI chat assistant?
Yes, as an optional add-on. We can build a simple AI chat assistant trained on your business information to answer visitor questions and capture leads around the clock.
More local growth services
Where we work
Let's talk about conversion websites
Book a 15-minute call. No pitch — just an honest look at what would move the needle for your business.
Book a 15-Minute CallOr email us at hello@abysstech.io